The configurations of the Analytics cloud app can be reached in the 'Analytics' section under the atlassian marketplace part of settings, represented by the cogwheel in the upper-right corner of the confluence. Those configurations are affected by the required permissions. To make these configurations, user is needed to be in the groups that are site-admins or confluence-admins-team.
Configurations
Explanations
Track Views
Enable/disable tracking views of a page
Track Updated
Enable/disable tracking updated of a page
Track Comments
Enable/disable tracking comments of a page
Track Anonymous Users
Enable/disable anonymous users to see analytics
Restricts groups that can view analytics
Enter a user group that can view the Analytics. Users that are not included in those groups can not view Analytics.
Excluded User Groups
Enter a user group that will be excluded from the Analytics. The number of views, updates and comments made by users in these groups are not counted.
Excluded Projects
Enter a space that will be excluded from the Analytics. The number of views, updates and comments on this project are not counted.